Why The World’s Most Famous Marketing Quote Is No Longer Relevant.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922). John Wanamaker (1838-1922) was a very successful United States merchant, religious leader and political figure, considered by some to be...
7 Proven Best Practices For High Converting Landing Pages
Perfect marketing strategy, poor results.... Your marketing strategies are rock-solid, your plans are exceptional. You're investing heavily in the latest methodologies and technologies. Your hopes are high, but results are still falling a little short. On the surface...
Trying to increase sales by increasing visitors to your website? Stop.
Does this sound familiar? You need more sales, so you try to generate more visitors to your website. You increase your AdWords, fiddle with your SEO, hold more events, offer specials, add outbound telemarketers, hire salespeople, develop fancier collateral...
The Risks of Shonky SEO and SEM (AdWords) Agencies.
The benefits of high quality SEO (Search Engine Optimisation) and SEM (AdWords) are well recognised. There are untold examples of companies having enjoyed massive revenue and profitability improvements driven solely by their SEO and SEM strategies. Yet there are also...
A Best Practice Guide to Lead Forms, Smart Fields & Progressive Profiling
Why you need a good lead form, and how to build lead forms that people actually fill in. So, it’s all starting to come together: you’ve been creating and distributing great content. Potential customers are flocking to your website. This is sensational news, it’s...
Branding – the most misunderstood aspect of marketing.
“We need a cool new logo, new letterhead and new colours” potential clients tell us. “Our new manager doesn’t like our logo or letterhead and he’s asked us to rebrand”, they say. ……and that’s when I realise one of the most powerful aspects of marketing is also one of...