Marketing automation and inbound marketing eBooks and templates
Marketing Automation Library: 25 Things every SMALL AND MEDIUM sized BUSINESS should automate in their Sales and Marketing.
25 Things every SMALL AND MEDIUM sized BUSINESS should automate in their Sales and Marketing.

Discover the six areas automation can help you:

  1. Gain (and retain leads)
  2. Organize your sales process
  3. Optimize your sales process with e-commerce
  4. Provide great customer service
  5. Promote events
  6. Complete routine office tasks
Marketing Automation Library: 24 Things every TRAINING BUSINESS should automate in their Sales and Marketing.
24 Things every TRAINING BUSINESS should automate in their Sales and Marketing.

Discover the six areas automation can help you:

  1. Gain (and retain leads)
  2. Organize your sales process
  3. Optimize your sales process with e-commerce
  4. Provide great customer service
  5. Promote events
  6. Complete routine office tasks
Marketing Automation Library: 20 Things every FINANCIAL SERVICES BUSINESS should automate in their Sales and Marketing.
20 Things every FINANCIAL SERVICES BUSINESS should automate in their Sales and Marketing.

Discover the six areas automation can help you:

  1. Gain (and retain leads)
  2. Organize your sales process
  3. Optimize your sales process with e-commerce
  4. Provide great customer service
  5. Promote events
  6. Complete routine office tasks
Marketing Automation Library: The Small Business Guide to Capturing Leads.
The Small Business Guide to Capturing Leads.

Discover how to collect and convert leads using a lead magnet:
1. Introduction – what is a lead magnet?
2. Three steps to choosing a lead magnet
3. Nineteen types of lead magnets

Marketing Automation Library: How to create Buyer Personas for your business.
How to create Buyer Personas for your business.

Buyer Personas are a critical part of modern digital marketing programs. They accurately define a business’s target customer, enabling more effective engagement and increased sales.

Your Buyer Personas will help you:
1. Determine keywords that are most relevant for your target audience
2. Draft web content that resonates with your prospective customers
3. Segment your database to provide the right content to the right people at the right time
4. Minimise the likelihood of attracting the wrong leads (eg timewasters)

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